VP

MBA MARKETING · NEW YORK

Hi, I'm Vinayak.
I study why businesses grow.

I'm an MBA in Marketing student at NYIT with a background in IT. I break down the ideas behind great campaigns and build small tools that make marketing easier to understand.

Email me LinkedIn ↗ My CV ↓

BEST AT

  • Finding the one idea that made a campaign work
  • Turning numbers into decisions with Excel
  • Speaking both tech and business

LOOKING FOR Marketing, brand and growth internships in New York

The campaigns I've broken down.

See all 20 →

WHAT I'VE BUILT

Things I've built.

  1. 01 This portfolio 20 campaign breakdowns, a Nudge Engine that suggests marketing levers for any business, and live versions of my MBA models. 2026 · Explore →
  2. 02 Just You A jewelry web app with real-time metal and diamond prices and a virtual try-on. Presented at university reviews and IBM ICE Day. Protonix AI · 2025
  3. 03 The Bird Woman Technical AI writer on a series made entirely with AI, through NYIT's ISEF program. AmriKids Productions · 2026
  4. 04 Excel decision models A doors-and-windows production plan and a supply chain productivity model, built for my MBA classes. NYIT · 2026 · Try them →

NEW YORK

New York is one giant market.

Five companies that built it. Click a colored tower to read its story; drag to turn the city.

NYC / 3D FIELD STUDY LOADING CITY…
DRAG — ROTATE CTRL + WHEEL — ZOOM COLORED TOWERS — CLICK TO READ

Real building outlines and heights from NYC Open Data (Building Footprints). Heights are stretched so the skyline reads at this size.

EXPLORE

Pick a place to start.

20 CAMPAIGNS Work The campaigns that moved the world: the idea, what it did for the business, and what I learned. Open → 12 LEVERS Nudge The small pushes behind great marketing, explained so simply a five-year-old would get it. Open → 5 NEW YORK AGENCIES Agencies Ogilvy, BBDO, McCann, TBWA and Droga5: who they've helped, and one idea from each. Open → 5 SUBJECTS MBA Notes My class notes turned into short reads, with live models you can play with. Open →

ABOUT

A little more about me.

MBA in Marketing at New York Institute of Technology. Bachelor's in Information Technology.

Technology taught me to think in systems. Marketing made me curious about people. Business made me interested in what happens when the two meet.

I speak two languages at work: tech and business. I enjoy translating between them so good ideas don't get lost.

vb